Benefits Of Text Message Marketing

More and more businesses, small as well as big, are realizing the advantages of text message marketing. This is not just because this form of affordable marketing can be customized according to the specific requirements of a growth-oriented business, but also because it is an excellent option to attract local and national customers.

Benefits Of Text Message Marketing

One of the other advantages of text marketing is that it helps in increasing customer retention and loyalty. Moreover, text messages are seen by almost 95 percent of the targeted audience, which means that the odds of creating awareness about products and services offered by a business are extremely high. The biggest advantage of text marketing is that these messages are received by potential customers who have already opted-in to receive promotional messages and offers and more than ready to make a purchase.

In addition to that, this form of marketing is characterized by a redemption rate anywhere from 40 to 60 percent, compared to that of television, radio, print, or direct mail that averages around 1 to 2 percent. Moreover, the time to market with text marketing is immediate and a new marketing campaign can be created and executed within a matter of few minutes. Since text messages are capped 160 characters, the customer do not have to scroll down and wait endlessly to read the entire promotional message. Furthermore, customers get only crisp and sales-provoking content and this short piece of information is enough to entice him or her to make a quick purchase.

Text message marketing can be more than just useful when it comes to make an announcement about discounted prices, new products, specials, store openings, or special events. Since these messages are meant only for a specific audience, members of the audience feel privileged to be informed about offers and information that only they have access to, which significantly enhances purchases, loyalty, and improve sales.

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