Big Businesses Jump On The Bandwagon Of Small Units

It may sound strange to your ears but Americans are so big on small business that large companies are introducing pro-small-business marketing campaigns in hopes to squeeze their way into the limelight with the latest small-business champion being Sam’s Club.

Big Businesses Jump On The Bandwagon Of Small Units

This Wal-Mart-owned wholesale club has partnered with a nonprofit small-business counselor SCORE to award $1,000 of free merchandise to each of 102 small businesses across the country, according to a company announcement. Sam’s Club will also be donating $547,000 to fund small-business conferences.

“Mostly for us, it’s about helping small business and making them successful,” says John Boswell, marketing chief of Sam’s Club that is promoting the campaign on its website, on social media channels and with special videos on its YouTube channel.

Sam’s Club is joining a host of big companies, from Google to UPS and about 67% of Americans knew about the Small Business Saturday campaign, says the National Federation of Independent Business.

“If you’re a big company, if the tide is going in that direction,” says Barbara Brooks, co-senior partner of marketing consulting firm The Strategy Group, “you want to be part of that tide.” “It becomes a win-win for everybody,” says Brooks. “This is a way to engender goodwill, and goodwill spreads to good press very quickly.”

16 Responses to “Big Businesses Jump On The Bandwagon Of Small Units”

  1. corazon.huang says:

    Howdy! This is my first visit to your blog! We are
    a team of volunteers and starting a new project in a community in the same niche.
    Your blog provided us beneficial information to work on. You have
    done a marvellous job!

  2. kaifrias says:

    This post is invaluable. How can I find out more?

  3. candralemessurier says:

    Very good information. Lucky me I recently found your website
    by accident (stumbleupon). I have saved it for later!

  4. Jessika says:

    As the admin of this web site is working, no doubt very quickly it will be famous, due to its quality contents.

  5. rubindeluna says:

    What’s up, this weekend is nice designed for me, as this time i am
    reading this great informative article here at my home.

  6. Daisy says:

    Another is the Finch Bay Eco Resort, an award winning hotel with its
    own beach. Course 3 ‘ This course covers elementary fire fighting and
    fire prevention. These charters are strongly built keeping into mind safety of all those who will board
    the cruise, even the ones who take the trip as adventure.

  7. eloisamaltby says:

    I’m not sure exactly why but this web site is loading extremely slow for me.
    Is anyone else having this issue or is it a problem on my
    end? I’ll check back later and see if the problem still exists.

  8. kevinmillican says:

    Its like you learn my thoughts! You seem to know a lot approximately this, such as you wrote the guide in it or something.
    I feel that you just could do with a few % to pressure the
    message home a little bit, but other than that, that is fantastic
    blog. An excellent read. I’ll definitely be back.

  9. carminedoolittle says:

    I just could not go away your website prior to suggesting that I extremely enjoyed the usual info an individual provide on your guests?
    Is gonna be again frequently in order to check up on new posts

  10. Sandy says:

    Great site you have here.. It’s hard to find high quality writing like yours nowadays.
    I honestly appreciate people like you! Take care!!

  11. abbiebrehm says:

    You should take part in a contest for one of the most useful websites on the internet.
    I will recommend this site!

  12. norberto.mccracken says:

    Hi, after reading this remarkable paragraph i am as well cheerful to share my
    experience here with colleagues.

  13. oliviametters says:

    I enjoy reading through an article that will make men and women think.
    Also, many thanks for allowing me to comment!

  14. marianodonnithorne says:

    Keep on writing, great job!

  15. eunicecornett says:

    Great site you have here but I was wondering if you knew of any discussion boards that cover
    the same topics talked about in this article?
    I’d really love to be a part of online community where I can get suggestions from other experienced people

  16. kendraoneil says:

    Sսjet follemеnt fascinant