Metro to launch Website

Metro to launch WebsiteMetro, the free daily newspaper, is to expand its online presence with the launch of a major new website aimed at urban professionals.

The newspaper unveiled a major relaunch of its website, introducing more celebrity and real-life stories for increasing its appeal to readers and boost advertising revenue.

From Guardian.co.uk:

It will be updated four times a day with news featuring heavily in the morning, before giving way to quizzes and games at lunchtime, restaurant and bar recommendations in the afternoon and dating and gaming features overnight.

“The new site will work hand-in-hand with the newspaper and reflect its tone and style, with consistent, imaginative and creative linkage between the two,” said Doug Read, the executive director for Metro.

“We know our readers are responsive and this new site will encourage them to interact with the brand throughout the day, by commenting on stories, writing their own reports and sending their own pictures. We want them to shape the site.

“For our advertisers, it will provide additional opportunities to communicate with our urbanite readers.”

Metro has been a huge success since launching in London in 1999 as a free newspaper for morning commuters, hitting sales of paid-for papers and reaching a circulation of 1,010,866 copies last month.

The new site will be carrying the same mix of news and lifestyle features as the paper that distributes around 1 million copies nationally.

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