Saturation point for Facebook in Britain

Saturation point for Facebook in BritainFacebook, the social networking site, is about to experience its saturation point in Britain and growth of the networking site has gone down over a period of last six months.

Britain presently occupies the second largest member population of Facebook in the world, at 25 million, which is spearheaded by the United States and followed by Indonesia and Turkey at the third and fourth positions, respectively.


Despite Facebook getting its 500 millionth user in July, the average amount of time spent on the social networking website by a Briton has decreased from 30 minutes in December 2009, to 27.36 minutes in July 2010, a study by web-analytics firm Hitwise said.

Facebook is, however, still the second most visited site in Britain, after Google, and it accounts for one in every six webpages accessed in the country.

Robin Goad, Hitwise’s research director, says the figures show that Facebook is nearing its saturation point.

Goad also said that growth of Facebook in Britain has slowed to a significant extent over the last six months though market share of the social networking site in terms of page views has trebled over the last five years.

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